According to the Minister of State for IT and Electronics, Rajeev Chandrasekhar, the government is reflecting on the revision in IT laws to make this change.

The market power of digital advertisements currently being carried out by major technology majors, which places Indian media companies in an unfavorable position, is a problem that is seriously examined in the context of legalization and new rules,” the minister told the minister the Times of India.

If applied, the new law will force large technology companies to pay digital news publishers part of the income earned through using their original content.

Google has signed an agreement to pay more than 300 publishers in Germany, France and other EU countries to use their content on its platform.

The Canadian government also moved the law earlier this year to realize justice in the distribution of income between digital news issuers and intermediary platforms.

In March this year, the Indian Competition Commission (CCI) ordered an investigation of complaints of Google for abusing the dominant position related to the Google Adtech news referral and services on the Indian online news media market.

According to Indian Newspapers Society (INS), media houses are stored in darkness about the total advertising revenue collected by Google and what is the percentage of advertising revenues transferred to media organizations.

CCI found that Prima Facie, the accusation of abuse of this dominant position was under the scope of the competition, 2002 and needed a detailed investigation by the Director General of additional.

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Elara Gill

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